Abstract: There was a time when the computer was the most sought after technology in the business and then came the internet. While the internet is moving towards its maturity the mobiles are attracting development as well as business community. SMS is very popular way of communication in Europe, Asia and Latin America. SMS marketing is gaining popularity because of its high reachability, accuracy, economical and accessibility in comparison to internet marketing, email marketing and telemarketing.
Description:
SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk sms advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.
Some of the advantages of SMS marketing are:
• The personal nature of mobile phones makes SMS marketing a very powerful tool.
• Mobile users mostly keep mobile on them all the time - meaning they can be effective for time sensitive messages.
• Users are inclined to read virtually every sms they get - unlike email and other means of advertising.
• Bulk SMS marketing is very economical and one can send thousands of text messages to consumers at wholesale prices.
• Bulk sms also saves time – instead of writing a message and then sending it to each mobile subscriber, one message is created and then sent to a whole group of subscribers.
• Tracking of SMS delivery and responses is very easy.
• Delivery of the text messages is almost instant.
The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the sms to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.
Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some sms marketing website offers free sms service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the sms for free whereas advertiser can reach the sms receiving end effortlessly.
Although SMS services has its own disadvantages like sms is limited by 160 characters and do not disturb registry under the law, it is undisputedly the most economical and effective media of marketing and has potential to reach millions in minutes. We will see more and more companies opting for the sms marketing in near future. Although SMS marketing it’s just a starting, mobiles will offer lot more in near future.
Dhaval Patel is an entrepreneur from India. He runs online marketing and search engine optimization etc firm called dasinfomedia. Check out his blog for more information.
Friday, January 2, 2009
Monday, December 15, 2008
Make Use Of SEO For A Successful Online Business
If you want to have a successful online business, you have to make internet marketing which can aid to your success. Wondering what internet marketing that you can make use of to be successful? That is simple, SEO is the answer.
Heard about SEO? I think, yes, you did. But maybe you do not know it that well still. So for you to know how helpful it is to your online business, read on. In reading on, you are now starting to do ways to make your business successful.
SEO stands for search engine optimization. SEO can give traffic to your online business’ website which can aid it to gain popularity and visibility. SEO is an important and valuable tool that can make your online business be popular and it can aid to earn plenty of money. With the help of SEO, it can give you a lot of visitors at your website, which in time can be your customers.
So as online business owner, you have the chance to have a lot of customers, since most people use the internet for information, products and services, by the use of search engines. Most internet users use the search engines by typing the keywords that they want to research. Then the search engines will give them thousands of results but they only searches and look at the websites at the top rank of the search engines results. With the help of SEO, you can be one of the websites that are on the top rank of the major search engines such as Yahoo, Google and MSN.
If you make use of search engine optimization, your website can gain traffic and can be on the top rank of the major search engines and definitely, you can be lead from your competitors. Search engines such as Yahoo, Google and MSN use algorithms in order to supply information to internet users who are looking for information online.
SEO uses plenty of methods that can make your websites continuously be on the top rank of the search engines listings. This can be possible with the aid of keyword or keywords rich articles. So in order for your website to remain on the top ran of the search engines, you have to continually produce valuable articles which will be useful to internet users and with the search engines as well.
In order for you to obtain popularity, be on the top rank of the search engines; be on the lead with your competitors, to obtain traffic to your website, and to earn plenty of profits, you have to make use of SEO and this can be with the aid of the best SEO Company.
SEO Company can effectively do the work for you; it can make you achieve all of these goals that you dream to have for your online business. But make sure to find the best SEO Company that can really help you and work for your best interests.
This article will give you the best way to find the best SEO Company that can help you can success for your online business.
Source:
Heard about SEO? I think, yes, you did. But maybe you do not know it that well still. So for you to know how helpful it is to your online business, read on. In reading on, you are now starting to do ways to make your business successful.
SEO stands for search engine optimization. SEO can give traffic to your online business’ website which can aid it to gain popularity and visibility. SEO is an important and valuable tool that can make your online business be popular and it can aid to earn plenty of money. With the help of SEO, it can give you a lot of visitors at your website, which in time can be your customers.
So as online business owner, you have the chance to have a lot of customers, since most people use the internet for information, products and services, by the use of search engines. Most internet users use the search engines by typing the keywords that they want to research. Then the search engines will give them thousands of results but they only searches and look at the websites at the top rank of the search engines results. With the help of SEO, you can be one of the websites that are on the top rank of the major search engines such as Yahoo, Google and MSN.
If you make use of search engine optimization, your website can gain traffic and can be on the top rank of the major search engines and definitely, you can be lead from your competitors. Search engines such as Yahoo, Google and MSN use algorithms in order to supply information to internet users who are looking for information online.
SEO uses plenty of methods that can make your websites continuously be on the top rank of the search engines listings. This can be possible with the aid of keyword or keywords rich articles. So in order for your website to remain on the top ran of the search engines, you have to continually produce valuable articles which will be useful to internet users and with the search engines as well.
In order for you to obtain popularity, be on the top rank of the search engines; be on the lead with your competitors, to obtain traffic to your website, and to earn plenty of profits, you have to make use of SEO and this can be with the aid of the best SEO Company.
SEO Company can effectively do the work for you; it can make you achieve all of these goals that you dream to have for your online business. But make sure to find the best SEO Company that can really help you and work for your best interests.
This article will give you the best way to find the best SEO Company that can help you can success for your online business.
Source:
An Introduction of Organic Search Engine Optimization [SEO]
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
• Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
• Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.
• Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
• Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
• Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
Source:
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
• Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
• Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.
• Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
• Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
• Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
Source:
Internet Advertising Market Uses Search Engine Optimization
Lots of people from all over the world are trading in their old full-time jobs for new “online jobs.” Why is this? People can make up to six-figures while working fewer hours and days than most regular jobs with the assistance of the World Wide Web, or Internet. How can this be? If you want to know the answers to these and other exciting questions, it is imperative that you understand key terms like “affiliate marketing” and “article marketing.”
First, let’s list quickly all the different methods with which one might earn money online. Data-entry jobs are maybe the most common online jobs globally. But many of them are not as simple as they appear. One might also generate some good income by writing blogs–AKA blogging. E-learning, which is short for ‘Electronic Learning,’ is one more great way to make some good money.
The World Wide Web, or Internet, is a nearly unlimited source of wealth to be gained. One of the top ways to do so is to promote products or services online. You may have a frown on your face right now, thinking about “online marketing” as something akin to door-to-door or word-of-mouth sales, but the reality is that “online marketing” is very simple.
Online marketing doesn’t require a personal interaction with business customers like other forms of marketing do. Online marketing makes use of a new technique called article marketing. Affiliate programs are easily the most successful online marketing strategies. They use the multi-level marketing technique to increase revenue and profits.
Article marketing is a very powerful concept that can be used to sell almost any product or service on the ‘internet’. For understanding ‘article marketing’, one has to spend a lot of time on the ‘internet’. I have come across even teenagers who regularly ‘make money‘ using the ‘internet’.
Have you ever heard of the term search engine optimization or SEO? Search engine marketing is an efficient way to increase sales and revenue by using the unique attributes of the internet. It is important to know what your customers want. There are very many affiliate marketing programs available for you to choose from. All you have to do is choose the one that is right for you.
The World Wide Web is a system of interlinked hypertext documents. With a Web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks. This article will help you by providing all the necessary information on how you to make money online. Have you ever heard of the term search engine optimization or SEO? Online promotion differs from other kinds of marketing in that you never actually come face to face with your customers. Search engine marketing is an efficient way to increase sales and revenue by using the unique attributes of the internet.
Source:
First, let’s list quickly all the different methods with which one might earn money online. Data-entry jobs are maybe the most common online jobs globally. But many of them are not as simple as they appear. One might also generate some good income by writing blogs–AKA blogging. E-learning, which is short for ‘Electronic Learning,’ is one more great way to make some good money.
The World Wide Web, or Internet, is a nearly unlimited source of wealth to be gained. One of the top ways to do so is to promote products or services online. You may have a frown on your face right now, thinking about “online marketing” as something akin to door-to-door or word-of-mouth sales, but the reality is that “online marketing” is very simple.
Online marketing doesn’t require a personal interaction with business customers like other forms of marketing do. Online marketing makes use of a new technique called article marketing. Affiliate programs are easily the most successful online marketing strategies. They use the multi-level marketing technique to increase revenue and profits.
Article marketing is a very powerful concept that can be used to sell almost any product or service on the ‘internet’. For understanding ‘article marketing’, one has to spend a lot of time on the ‘internet’. I have come across even teenagers who regularly ‘make money‘ using the ‘internet’.
Have you ever heard of the term search engine optimization or SEO? Search engine marketing is an efficient way to increase sales and revenue by using the unique attributes of the internet. It is important to know what your customers want. There are very many affiliate marketing programs available for you to choose from. All you have to do is choose the one that is right for you.
The World Wide Web is a system of interlinked hypertext documents. With a Web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks. This article will help you by providing all the necessary information on how you to make money online. Have you ever heard of the term search engine optimization or SEO? Online promotion differs from other kinds of marketing in that you never actually come face to face with your customers. Search engine marketing is an efficient way to increase sales and revenue by using the unique attributes of the internet.
Source:
7 Wonders in Keyword Search Engine Optimization
Key words are the basic of search engine optimization.
This article explains how to select the keywords to attract search engine traffic. This article outlines 7 different rules to be used with keyword for promoting your website for different keywords.
1. Keyword Analysis.
2. Identify suitable Key Words.
3. Never try to get Misspelled Traffic.
4. Use Keywords in Meta Tags.
5. Decide Page Heading and Category heading.
6. Use Keywords on Anchor Links.
7. Use deep linking
Keyword Analysis
There are billions of keywords driving traffic to related websites from various search engines. You must aware of the most searched synonyms of the keyword you are targeting. For Example, the meaning of the key words “birthday cards”, “birthday card”, “birthday greetings” and “birthday greeting” are almost same or equal as far as humans are concerned. May be “birthday greetings” is more popular as it covers more areas like birthday cards, oral wishes, phone wishes etc. However, for search engine it is different. According to the Google keyword tool. the keyword “birthday cards” average monthly search volume is 823,000, where as the keyword “birthday greetings” is only having 90,500 searches per month. So there is a huge difference in traffic the websites getting from search engines for the above keywords. So you must be aware of this difference in traffic for different synonyms of same keyword.
You should also understand that when the volume of search increases the competition also increases. Competition means not only ad-words (paid) competition but also the competition in organic search results. More people will be trying to get in to the first page for popular key words. However, this is not always true for all the key words.
I can show you this with an example of ad-words competition since there is no way to measure the competition in organic result for keywords (related with the volume of search per month). The keyword “happy birthday cards” is having 40,500 searches per month and you have to pay $1.31 to get a first position by using AdWords. Where as you can get a first position for the keyword “Birthday e cards” which is having an approximate search of 110,000 searches per month by just paying $0.94. This shows that we can get into the top position for the keyword “Birthday e cards” which is having 3 times more searches than the keyword “happy birthday cards” by paying around 25% less money.
You will have to keep in mind that all related keywords may not be suitable for you. For example if you are selling the paper birthday cards online, there is no use of targeting “birthday ecards” . This is very important if you are running some e-commerce web site and you are using Google ad-words for getting targeted traffic. Also you will not be able to correctly identify the quality of visitors for some keywords.
In this case keywords like happy birthday cards falls in this category as it covers both ecards and paper cards. If you are using Google analytics, it will show you the performance of each keyword once you set up goals path properly in your analytics setting.This will help you to understand the performance of any keyword. However as par as the organic result is concerned there is not much limitation as organic traffic will always make your web site more popular. And who knows, a casual visitor today may be a potential customer tomorrow.
So select the keywords best suitable for you according to your requirement and the quality of the traffic you expecting. Generally if the competition is less you have more chance to get into the first page in search result.
Source:
This article explains how to select the keywords to attract search engine traffic. This article outlines 7 different rules to be used with keyword for promoting your website for different keywords.
1. Keyword Analysis.
2. Identify suitable Key Words.
3. Never try to get Misspelled Traffic.
4. Use Keywords in Meta Tags.
5. Decide Page Heading and Category heading.
6. Use Keywords on Anchor Links.
7. Use deep linking
Keyword Analysis
There are billions of keywords driving traffic to related websites from various search engines. You must aware of the most searched synonyms of the keyword you are targeting. For Example, the meaning of the key words “birthday cards”, “birthday card”, “birthday greetings” and “birthday greeting” are almost same or equal as far as humans are concerned. May be “birthday greetings” is more popular as it covers more areas like birthday cards, oral wishes, phone wishes etc. However, for search engine it is different. According to the Google keyword tool. the keyword “birthday cards” average monthly search volume is 823,000, where as the keyword “birthday greetings” is only having 90,500 searches per month. So there is a huge difference in traffic the websites getting from search engines for the above keywords. So you must be aware of this difference in traffic for different synonyms of same keyword.
You should also understand that when the volume of search increases the competition also increases. Competition means not only ad-words (paid) competition but also the competition in organic search results. More people will be trying to get in to the first page for popular key words. However, this is not always true for all the key words.
I can show you this with an example of ad-words competition since there is no way to measure the competition in organic result for keywords (related with the volume of search per month). The keyword “happy birthday cards” is having 40,500 searches per month and you have to pay $1.31 to get a first position by using AdWords. Where as you can get a first position for the keyword “Birthday e cards” which is having an approximate search of 110,000 searches per month by just paying $0.94. This shows that we can get into the top position for the keyword “Birthday e cards” which is having 3 times more searches than the keyword “happy birthday cards” by paying around 25% less money.
You will have to keep in mind that all related keywords may not be suitable for you. For example if you are selling the paper birthday cards online, there is no use of targeting “birthday ecards” . This is very important if you are running some e-commerce web site and you are using Google ad-words for getting targeted traffic. Also you will not be able to correctly identify the quality of visitors for some keywords.
In this case keywords like happy birthday cards falls in this category as it covers both ecards and paper cards. If you are using Google analytics, it will show you the performance of each keyword once you set up goals path properly in your analytics setting.This will help you to understand the performance of any keyword. However as par as the organic result is concerned there is not much limitation as organic traffic will always make your web site more popular. And who knows, a casual visitor today may be a potential customer tomorrow.
So select the keywords best suitable for you according to your requirement and the quality of the traffic you expecting. Generally if the competition is less you have more chance to get into the first page in search result.
Source:
Sunday, December 14, 2008
SEO - Organize Your Time Well
Making sometimes very subtle changes to your website can make big differences in your search engine ranking and in turn the amount of natural traffic from search engine keyword searches.
When considering where to spend your time in promoting your website for a good search engine ranking, ten percent of your time and efforts should be spent with on-site SEO and ninety percent with off-site SEO.
In other words your on-site efforts would be well spent organising your main keywords for the keyword meta tag, deciding on a suitable title meta tag for each of your sites page and also using the description meta tag and any other you think is necessary for your site. Changes made to the meta tags will make differences in your search engine ranking however these changes will usually take weeks for you to notice the benefit (if any) it made. This is similar also to changing any on-site SEO changes.
The above is quick and easy to execute, however slow to update. The remaining ninety percent of your time should be promoting you site externally through others. Setting up affiliates for your product or service, arrange joint ventures, spread the word by email or virally - just creat a buzz about it! Maybe set up a MySpace page or use social media sites to help gain momentum in addition to blogs and forums that are related to the contect of your website.
Above all else, it is widely agreed that the single most important aspect of off-site promotion is obtaining backlinks. Other sites linking to yours creates an impression to the search engines that your site has some value to readers, enough in fact that others are linking to it and it must be important. Of course it is! There are numerous ways of getting backlinks to your site, however most are time consuming and it soon becomes a near-impossible job if you have a few sites to promote. Link building companies can help you with getting quality backlinks to your site for a fee and for long term growth and increasing page rank should be considered if you are limited for time and serious about your website.
Source:
When considering where to spend your time in promoting your website for a good search engine ranking, ten percent of your time and efforts should be spent with on-site SEO and ninety percent with off-site SEO.
In other words your on-site efforts would be well spent organising your main keywords for the keyword meta tag, deciding on a suitable title meta tag for each of your sites page and also using the description meta tag and any other you think is necessary for your site. Changes made to the meta tags will make differences in your search engine ranking however these changes will usually take weeks for you to notice the benefit (if any) it made. This is similar also to changing any on-site SEO changes.
The above is quick and easy to execute, however slow to update. The remaining ninety percent of your time should be promoting you site externally through others. Setting up affiliates for your product or service, arrange joint ventures, spread the word by email or virally - just creat a buzz about it! Maybe set up a MySpace page or use social media sites to help gain momentum in addition to blogs and forums that are related to the contect of your website.
Above all else, it is widely agreed that the single most important aspect of off-site promotion is obtaining backlinks. Other sites linking to yours creates an impression to the search engines that your site has some value to readers, enough in fact that others are linking to it and it must be important. Of course it is! There are numerous ways of getting backlinks to your site, however most are time consuming and it soon becomes a near-impossible job if you have a few sites to promote. Link building companies can help you with getting quality backlinks to your site for a fee and for long term growth and increasing page rank should be considered if you are limited for time and serious about your website.
Source:
An Overview Of Search Engine Optimization SEO
Many people who are new to internet marketing think that search engine optimization is one solution to insufficient traffic. Search engine optimization, or SEO for short, is actually a package of multiple services that help drive traffic to web sites.
In a nutshell, SEO covers the following aspects: respect for search engines and their rules, design of a web site, various components of internet marketing (pay-per-click ads, promotions, blogs, newsletters, catalogs), article submission (fresh content is imperative), reciprocal links, keyword purchase, and if you’re selling a product or service on a large scale basis, your internet marketing should also have affiliates.
Other services that go under search engine optimization are web site design, payment facilities, e-mail campaigns and advertising banners.
Given these multiple services, you need a company that offers one-stop shopping. About 10 years ago, SEO companies focused on only a few core activities of internet marketing, obliging web site owners and retailers to contact different companies for web site design, advertising, and payment facilities. Today, successful SEO companies are offering complete packages, providing extra services that will make the e-commerce experience of a web site owner smoother and more efficient. In addition to web site design and domain registration, SEO companies also offer copywriting and article submission services; they realize that when surfers are looking to buy a particular product or service, they need to feel that they are buying from a company that knows their product and shares useful, practical information.
Search Engine Optimization: what it’s all about:
Instead of defining search engine optimization in an academic way which is rather limiting, we will mention some elements that constitute good SEO practice:
Using of appropriate keywords in individual web pages
Getting your site listed in the indexes and lists of search engines and directories
Creating web pages that search engines like Google and MSN can read and won’t penalize
Avoid search engine penalties by adhering to guidelines provided by major search engines.
Building pages that will attract more traffic
Monitoring how your web site is doing vs your competitors
Encouraging other web sites to link to your web site
Now someone might argue, “I know what I want to sell and know how to sell it, so why should I even bother about search engine optimization when I have a nice web site and a catalog that people can look at?”
This statement is an accurate reflection of a “newbie” in internet marketing. Just because one has a web site and a product to sell does not mean he will sell that product and start making money.
First he needs customers. Where does he get customers? Sure, his family and friends can help by announcing to their network of contacts that he has a web site. But there are millions of web sites vying for the same traffic. The reason SEO should be our # 1 concern is that we won’t be able to do any effective advertising online if there are no people. Second, search engines are the greatest single source of people; your potential customers.
SEO experts say that 50% of site visits come directly from search engines. Okay, it’s not 100% anymore, because people just type a URL these days or else find websites browsing, but 50% is still a significant number. If you want to grab a share of that 50%, you need to learn search engine optimization; or get a company to do it for you!
Source:
In a nutshell, SEO covers the following aspects: respect for search engines and their rules, design of a web site, various components of internet marketing (pay-per-click ads, promotions, blogs, newsletters, catalogs), article submission (fresh content is imperative), reciprocal links, keyword purchase, and if you’re selling a product or service on a large scale basis, your internet marketing should also have affiliates.
Other services that go under search engine optimization are web site design, payment facilities, e-mail campaigns and advertising banners.
Given these multiple services, you need a company that offers one-stop shopping. About 10 years ago, SEO companies focused on only a few core activities of internet marketing, obliging web site owners and retailers to contact different companies for web site design, advertising, and payment facilities. Today, successful SEO companies are offering complete packages, providing extra services that will make the e-commerce experience of a web site owner smoother and more efficient. In addition to web site design and domain registration, SEO companies also offer copywriting and article submission services; they realize that when surfers are looking to buy a particular product or service, they need to feel that they are buying from a company that knows their product and shares useful, practical information.
Search Engine Optimization: what it’s all about:
Instead of defining search engine optimization in an academic way which is rather limiting, we will mention some elements that constitute good SEO practice:
Using of appropriate keywords in individual web pages
Getting your site listed in the indexes and lists of search engines and directories
Creating web pages that search engines like Google and MSN can read and won’t penalize
Avoid search engine penalties by adhering to guidelines provided by major search engines.
Building pages that will attract more traffic
Monitoring how your web site is doing vs your competitors
Encouraging other web sites to link to your web site
Now someone might argue, “I know what I want to sell and know how to sell it, so why should I even bother about search engine optimization when I have a nice web site and a catalog that people can look at?”
This statement is an accurate reflection of a “newbie” in internet marketing. Just because one has a web site and a product to sell does not mean he will sell that product and start making money.
First he needs customers. Where does he get customers? Sure, his family and friends can help by announcing to their network of contacts that he has a web site. But there are millions of web sites vying for the same traffic. The reason SEO should be our # 1 concern is that we won’t be able to do any effective advertising online if there are no people. Second, search engines are the greatest single source of people; your potential customers.
SEO experts say that 50% of site visits come directly from search engines. Okay, it’s not 100% anymore, because people just type a URL these days or else find websites browsing, but 50% is still a significant number. If you want to grab a share of that 50%, you need to learn search engine optimization; or get a company to do it for you!
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